The right artist, speaker or athlete for your event, found and booked for you.

Tell us your date, budget and goal. We build the shortlist, negotiate directly with agents and managers, and coordinate the booking through to the contract, so you save time and money.

12+ yearsbooking talent
30+ countriesdeals negotiated
$6.5M+in sales since 2020

Tell us about your event

We reply with a talent shortlist, usually within one business day.

By sending your brief you agree to our privacy policy.

Message us on WhatsApp

Fees depend on the talent, date and market. We share pricing details privately once we know your brief.

Your email app should open with the brief filled in. If it doesn't, write to info@sundeworldwide.com.

Brands and organizations our founder has worked with

SalesforceBank of AmericaAmerican ExpressChevroletDoorDashJohnson & JohnsonYouTubeTwitterDick's Sporting Goods

Four kinds of talent, one point of contact

We aren't tied to a roster, so we recommend whoever fits your event and budget best.

Speakers

Keynotes and fireside chats with sports legends, actors and business leaders for conferences and company events.

Athletes

Appearances, brand ambassadors and social campaigns with names from soccer, tennis, golf, F1, basketball and the Olympics.

Music and DJs

From club headliners to legendary live acts for festivals, private parties, hotels and brand launches.

Celebrities and creators

Actors, personalities and influencers for activations, launches and campaigns.

How booking works with us

You focus on your event. We handle the rest, and connect you with experienced attorneys for contracts and visas.

  1. BriefYou share the date, city, budget and goal.
  2. ShortlistWe suggest talent that fits and is available.
  3. NegotiateWe agree fees and terms on your behalf, and share pricing privately.
  4. ContractExperienced attorneys we work with handle contracts and visas.
  5. Event dayWe stay reachable until the talent is on stage.

Selected engagements

A few recent examples of talent booked by our founder for conferences, tournaments and brand campaigns.

Arsène Wenger speaking at Atlassian Team '24 Europe
Arsène WengerKeynote conversation, Atlassian Team '24 Europe
Steve Nash announced for a soccer tournament in Cary, North Carolina
Steve NashSoccer tournament appearance, Cary, NC
Raekwon, Wu-Tang ClanDoorDash 2023 Super Bowl commercial
Daybreaker x AARPLive event with special guests Gloria Gaynor, Village People and more
Chuck NorrisWorld of Tanks - Christmas Edition

Talent Alejandro Serna has worked with

Built on real booking experience

Sunde Entertainment began as a branded event in Madrid, Spain, and grew in Miami. Founder and director Alejandro Serna has since spent more than 12 years booking talent across music, sports, entertainment and speaking. That includes four years at MN2S, an international talent booking agency, where he secured bookings for artists, athletes and influencers in over 30 countries.

Today Sunde works across artists, athletes and speakers. We aren't limited to a roster, so we recommend whoever fits your event and budget best.

We also take on the most time-consuming part of booking: reaching the right representative. Long-standing relationships with agencies, managers and talent mean your request goes straight to the decision-maker, and negotiations start from trust. You save time and money, and you stay focused on your event.

Based in Miami and Basel. Working in English, Spanish and French.

Common questions

How far ahead should I book?

It depends on the event, but in most cases we can secure talent in as little as 48 to 72 hours. Booking earlier gives you more choice.

How much does a speaker cost?

Fees vary widely, from about $1,000 to $1 million, depending on the speaker, the event and the market. Share your budget and we'll suggest who fits.

Do you handle contracts and visas?

We negotiate the deal and coordinate the booking. Contracts and visa paperwork are handled by experienced attorneys we have worked with, so the process stays smooth for you.

Planning an event or campaign?

Send us the basics and we'll come back with options.

Tell us about your event Message us on WhatsApp